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Northwest Travel Magazine Media Kit

Demographics

Every issue of NWtravel is packed with intriguing stories that highlight the melding of natural beauty and urban culture that makes the Northwest a premier travel destination. And just as importantly, our extensive research ensures that each issue provides the travel information that readers want most. Your advertisement will run in a positive editorial environment accompanied by stunning photos and a clean, modern design. Our readers love the Northwest and they love NWtravel, the only magazine that focuses exclusively on this unique and beautiful region.

NWtravel readers leave their homes often on business and pleasure trips. With the trend toward shorter and more frequent vacations, they make many trips within their own region, both to major cities and resort areas in Washington, Oregon, British Columbia, Idaho, Montana and Alaska.

We also offer your advertising message a long life. People keep their copies of NWtravel for many months. Research has shown that 11% of NWtravel readers keep their magazines for a year or more! And 57% keep them “forever.”

Demographics
Average Age:
53.5
Children at Home:
14%
Male/Female:
55/45%
Average Household Income:
$89,464
Single/Couple:
31/69%
Median Household Income:
$72,222
Some College:
33%
Visit the Northwest:
93.4%
4-year Degree:
29%
Have Internet at Home
78%
Graduate Work:
28%
Have Internet at Work:
49%
Homeowners:
81%
Have used NWTravel Magazine for travel plans:
98.7%
Value of Home:
$314,641
Planning Trip Within Next Year To...
Washington
68%
Montana
20%
Oregon
74%
California
34%
British Columbia
36%
Overseas
17%
Idaho
26%
Interest During Travel
Wildlife Viewing
66%
Snow Sports 22%
Shopping
63%
Storm Watching 33%
Eating Out>
83%
Visit Wineries 43%
Taking Cruises
39%
Historic Sites 82%
Hiking
58%
Theater 34%
Snow Sports
22%
Golf 17%
Photography
61%
Attend Sports Events 21%
Water Sports
16%
Use NWtravel For...
Quick Getaway
36%
Find Accommodations 46%
Five Day Trip
29%
Learn About Events/Festivals 68%
Ideas For Recreation
67%
Lodging Plans Include...
Campground
34%
Full Resort
50%
Bed & Breakfast
34%
Hotel/Motel
93%


Research has shown that readers of regional lifestyle and travel magazines tend to be in the top levels of income and education. We design our direct mail efforts to acquire this affluent readership. NWtravel magazine attracts financially secure, influential and mobile readers.

Need to contact a sales representative? Email jaci@nwmags.com.


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