Northwest Travel Magazine Media Kit
Demographics
Every issue of NWtravel is packed with intriguing stories that highlight the melding of natural beauty and urban culture that makes the Northwest a premier travel destination. And just as importantly, our extensive research ensures that each issue provides the travel information that readers want most. Your advertisement will run in a positive editorial environment accompanied by stunning photos and a clean, modern design. Our readers love the Northwest and they love NWtravel, the only magazine that focuses exclusively on this unique and beautiful region.
NWtravel readers leave their homes often on business and
pleasure trips. With the trend toward shorter and more
frequent vacations, they make many trips within their own
region, both to major cities and resort areas in Washington,
Oregon, British Columbia, Idaho, Montana and Alaska.
We also offer your advertising message a long life. People
keep their copies of NWtravel for many months. Research has
shown that 11% of NWtravel readers keep their magazines for a
year or more! And 57% keep them “forever.”
| Demographics |
|
Average Age: |
53.5 |
|
Children at Home: |
14% |
|
Male/Female: |
55/45% |
|
Average Household Income: |
$89,464 |
|
Single/Couple: |
31/69% |
|
Median Household Income: |
$72,222 |
|
Some College: |
33% |
|
Visit the Northwest: |
93.4% |
|
4-year Degree: |
29% |
|
Have Internet at Home |
78% |
|
Graduate Work: |
28% |
|
Have Internet at Work: |
49% |
|
Homeowners: |
81% |
|
Have used NWTravel Magazine for travel
plans: |
98.7% |
|
Value of Home: |
$314,641 |
|
| Planning Trip Within
Next Year To... |
|
Washington |
68% |
|
Montana |
20% |
|
Oregon |
74% |
|
California |
34% |
|
British Columbia |
36% |
|
Overseas |
17% |
|
Idaho |
26% |
|
|
|
| Interest During Travel |
|
Wildlife Viewing |
66% |
|
Snow Sports |
22% |
|
Shopping |
63% |
|
Storm Watching |
33% |
|
Eating Out> |
83% |
|
Visit Wineries |
43% |
|
Taking Cruises |
39% |
|
Historic Sites |
82% |
|
Hiking |
58% |
|
Theater |
34% |
|
Snow Sports |
22% |
|
Golf |
17% |
|
Photography |
61% |
|
Attend Sports
Events |
21% |
|
Water Sports |
16% |
|
|
|
| Use NWtravel For... |
|
Quick Getaway |
36% |
|
Find
Accommodations |
46% |
|
Five Day Trip |
29% |
|
Learn About
Events/Festivals |
68% |
|
Ideas For Recreation |
67% |
|
|
|
| Lodging Plans Include... |
|
Campground |
34% |
|
Full Resort |
50% |
|
Bed & Breakfast |
34% |
|
Hotel/Motel |
93% |
Research has shown that readers of regional lifestyle and travel magazines tend to be in the top levels of income and education. We design our direct mail efforts to acquire this affluent readership. NWtravel magazine attracts financially secure, influential and mobile readers.
Need to contact a sales representative?
Email jaci@nwmags.com.
|